There are many different ways to support a small business other than financially. I read a social media post recently that inspired me to write this article because I think it is an important topic.
Many small businesses do involve selling a product or service. However, just because you don't have the cash to support a friend, colleague or family member's business financially doesn't mean you can't help in ways that are still extremely beneficial.
In today's world, social media can help a small business exponentially. Actions that take two seconds can make all the difference. Like a post, share a post, comment something positive and friendly on a post, as well as tagging the friend or business in a post are all very helpful actions.
Make sure to enter contests or giveaways the business is doing and participate in any live online events. These are things we do on social media daily, so there is no reason we can't do them to help out a small business.
Another way to help out a friend or small business is by giving positive reinforcement to the business owner. Tell he or she, they are doing a great job, have a great business or even share one thing that truly stuck out to you regarding the company. A little bit of encouragement can go a long way. Most importantly don't spread negativity; it is hard enough as a small business owner don't be the naysayer.
Give the business or entrepreneur a shout out for all their hard work or for why people need to check them out. It is so easy to help with promotion on social media. Each way is outstanding, and it is free. Think about it, if you picked two business a week to promote on all your social media accounts even once, the impact you could make that entrepreneur is endless.
Plus, this strategy allows us to support those businesses and friends that are not in our immediate living area. I have a few friends who have a small business or side hustles but live in various parts of the country. Supporting them on social media is one way I can help out, and I like to think it makes an impact.
Social media is a vital part of advertising for small business, so take a minute to show those who are working hard to make their dreams come true you support them. It is not the only way to help though. Offer to volunteer or lend your time helping out, even if it is only for an hour. By offering to help out, you are taking pressure off the entrepreneur and that is priceless.
Finally, if you have a skill or talent offer to use that to help the company. I am writer so I often use that as a way to help out. Now you don’t want to give your skills and talent away free to everyone all the time but every so often it can be a great way to show support
What some ways you support entrepreneurs and small business besides monetarily?